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Kraken Rum’s Deep Unknown limited-edition bottle series invited drinkers to journey deeper into the brand’s mythology. 

Each bottle revealed new layers of the creature’s mysterious world, brought to life through storytelling and immersive design drawn from the ocean’s pelagic zones.

I was involved in release number 2, which focused on the bathypelagic zone. It is also known as the Midnight Zone, reaching depths of up to 4,000 meters where darkness is pierced only by bioluminescent life. 

I researched and developed concepts to bring the kraken to life in this world across advertising, packaging, and moving image.