Mother -
Wimbledon Showdown
✺ Freelance @ Mother
✺ Concept Development & Design
✺ Event collateral / Merch
Branding for Mother’s internal Wimbledon-themed ping pong tournament, where reputations are made and destroyed.
Given free rein, I explored how a traditional, tight-arsed brand like Wimbledon could be imagined with more personality and attitude if it was hijacked by Mother.
Drawing inspiration from streetwear culture, I reinterpreted classic tennis brand logos into bold, playful graphics.
Loewe -
Puzzle Bag 10th Anniversary
✺ Freelance @ Stink Studios
✺ Concept Development, Art Direction &
Early Design Exploration
✺ Digital / Activations
To celebrate ten years of the Loewe Puzzle bag, the brand released 20 re-editions and a new companion — the Puzz charm.
The brief was to build desire by bringing the craft, stories and collaborators behind each piece to life. An interactive website let users explore all 20 bags, guided by Puzz charms that unlocked rewards along the way.
The campaign extended across Loewe’s social channels, website and stores, with illustrated Puzz characters, QR codes and a hidden logo takeover leading shoppers to the experience.
*Developed initial concepts, in-store ideas and early website designs while at Stink.
Chivas Regal -
Brand World
✺ Freelance @ Studio NB
✺ Concept Development, Art Direction & Design
✺ Brand World
Brand video here
Chivas were considering dropping the word ‘Regal’ from their name, worried it no longer connected with a younger audience. To help them reconnect, we set out to redefine what ‘Regal’ could mean.
Inspired by how high fashion merges luxury with street culture, we created Street Regal.
A brand world that celebrates self-made royalty and modern-day icons.
By clashing high and low visual codes, we gave Chivas a grittier, more expressive identity that liberated the brand from its traditional roots.
The new brand world became a benchmark for Chivas, rolling out across 48 markets globally, turning ‘Regal’ into the heart of Chivas once again.
The New York Times -
MarketWatch
✺ Freelance @ Mother
✺ Design
✺ Advertising
The task was to create a campaign to help raise MarketWatch awareness and readership among a new generation looking to grow financially.
Young people are really good at finding new ways to make money, but they’re not the best at finding ways to grow it.
This was done by reimagining the MarketWatch brand to be as modern and alluring as their current media landscape. Focusing on leaders of fringe online communities and subcultures they look up to. If they can do it, then why can’t they?
Near Death Experiences
✺ Self-initiated
✺ Concept Development & Design
✺ Merch Design
A self-titled project of passing thoughts and brainwaves that have come to fruition instead of ending up on the scrapheap of shoulda, woulda, coulda.
Fresh Greens
✺ Freelance @ Onwards
✺ Concept Development, Copywriting & Design
✺ Branding
Total rebrand of plant-based, food kit delivery company, Vegan Food Club. The idea took inspiration from traditional vegetable stickers and corner shop offer signs. The overall offering was big, fun and helped embody the idea of ‘Eat Fresh, Feel Fresh’.
Delay the Decay
✺ Self-initiated
✺ Concept Development & Design
✺ Poster / Merch Design
An ongoing self-initiated poster series for my Instagram account to keep things fun and interesting. Anything goes. Screenprints and tshirts were produced.
Kraken Rum -
Unknown Deep
✺ Freelance @ Studio NB
✺ Concept Development & Design
✺ Advertising / Packaging
Ad here
Kraken Rum’s Deep Unknown limited-edition bottle series invited drinkers to journey deeper into the brand’s mythology.
Each bottle revealed new layers of the creature’s mysterious world, brought to life through storytelling and immersive design drawn from the ocean’s pelagic zones.
I was involved in release number 2, which focused on the bathypelagic zone. It is also known as the Midnight Zone, reaching depths of up to 4,000 meters where darkness is pierced only by bioluminescent life.
I researched and developed concepts to bring the kraken to life in this world across advertising, packaging, and moving image.
Kraken Rum’s Deep Unknown limited-edition bottle series invited drinkers to journey deeper into the brand’s mythology.
Each bottle revealed new layers of the creature’s mysterious world, brought to life through storytelling and immersive design drawn from the ocean’s pelagic zones.
I was involved in release number 2, which focused on the bathypelagic zone. It is also known as the Midnight Zone, reaching depths of up to 4,000 meters where darkness is pierced only by bioluminescent life.
I researched and developed concepts to bring the kraken to life in this world across advertising, packaging, and moving image.
Havana Club -
French Revolution
✺ Designer @ Impero
✺ Design
✺ Advertising
Havana Club needed refreshed comms across France for its core rums, Havana 3 and Havana 7.
One capturing the energy of daytime social drinking, the other evoking the intensity of late-night culture.
Three creative routes were explored giving both products a bolder, more contemporary edge while staying true to the brand’s Cuban spirit and were displayed predominantly in Paris metro stations.
One capturing the energy of daytime social drinking, the other evoking the intensity of late-night culture.
Three creative routes were explored giving both products a bolder, more contemporary edge while staying true to the brand’s Cuban spirit and were displayed predominantly in Paris metro stations.